How Do Manufacturers Select Quartz Countertop Colors?

quartz countertop colors

Just how do the world’s leading quartz manufacturers select quartz countertop colors? The truth is, much like the weather, it involves forecasting… and a lot of debate.

Picking What’s Hot & What’s Not

Each year’s “it” colors are selected by a panel of forecasters that span the globe, taking into account not only fashion trends, but what’s on people’s minds: Economic and environmental concerns, demographics, social issues, popular travel destinations, movies and theatre, trade shows, and data from various websites, blogs, and trend-watching organizations. These highly collaborative color forecasting workshops are held throughout the world, resulting in a final palette of colors backed by lots of discussion and argument, including research and validation to prove colors will click with consumers.


For Example, Pantone’s 2017 Color of the Year: “Greenery”

This Pantone Color Institute’s 2017 color signifies, “A fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer… But most prominently, the yellow-green hue (Pantone 15-0343) comments on the concept of “environment.””


How Building Materials Manufactures Work with Color

Forecasted colors give the design community a roadmap for where colors are trending. Forecasters encourage designers to use them as an addition to current trends, which continuously morph, rather than to create something new. Thus, home building materials manufactures have gotten quite skilled at working with these colors, offering them up for purchase in the form of colorful countertop slabs and tiles, or working around them with say, neutral cabinet finishes that compliment forecasted colors well. Color forecasting used to be easier, beginning on the runways to later trickle into designer homes and elsewhere in the marketplace. But now they can start in the home – and jump to fashion, or even the auto market, making it essential for home building materials manufacturers to stay on top of popular color trends, supporting sales with the creation of complimentary materials that allow customers to create a space with the latest color combinations they’ve just got to have.


No matter what quartz countertop colors are on your must-have list, Granite Imports has you covered. Our color choices are as varied home styles. No matter your preference, Granite Imports can source it all. Come experience our amazing color selection. Visit your area Granite Imports showroom today.